Since its founding 50 years ago, B&B Italia has won international acclaim as the embodiment of Italian furniture design, both for homes and public spaces. No one brand is better at interpreting contemporary culture or at responding with creative authority to each new need that emerges from today’s evolving lifestyles. It is this mastery of a formula of creativity, innovation and production that creates modern, yet timeless, pieces of furniture.
The Italian design industry has always accepted the challenge of innovation, projecting its history and identity into the future. For half a century after its founding, B&B Italia is still an industry projecting itself toward the future with its people, production, places, ideas, projects and products.
2016 represents a fundamental milestone for B&B Italia, marked by a series of events and activities resulting from an in-depth overview of its history and current identity, to reaffirm its uniqueness and its commitment to spreading the culture of design in throughout the world. The richest and most complex project for the 50th anniversary is the book The long life of design in Italy. B&B Italia 50 years and beyond. The volume, published by Skira, launched at the Salone del Mobile in Milan and will be in bookshops worldwide starting from September 2016.
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