THE CASSINA PERSPECTIVE W/ PATRICIA URQUIOLA

Arkitektura is pleased to announce its next Assembly event featuring a conversation with world-renowned designer and architect, Patricia Urquiola (Cassina Art Director) and Luca Fuso (CEO of Cassina). We will also have an exclusive preview the new Cassina collection at our showroom on Wednesday, December 7.

Wednesday, December 7
Libations: 6-6:30pm
Talk: 6:30-7:30pm

Arkitektura Showroom
560 Ninth Street
San Francisco

RSVP HERE

December 7, 2022. Arkitektura is honored to present a special moment with Cassina CEO Luca Fuso and Art Director Patricia Urquiola who will be part of a conversation to introduce ‘The Cassina Perspective’. This concept refers to the company’s unique vision of the home in which innovative products and classic icons come together to create complete warm and welcoming settings that dialogue according to a unique design code based on excellence. During the event, Cassina will talk about inspiration and creativity, heritage and innovation, values and vision, while discussing projects and products developed by the company. 

The 3500 sq. ft. area of the Arkitektura showroom dedicated to Cassina hosts some of the brands most iconic products together with numerous designs by Patricia Urquiola including the newly launched Sengu Bold. This casual ground sofa, defined by its abundant curves and generous forms, encourages socializing thanks to its open forms. The sofa’s upholstery has also been conceived in ‘bold’ and a selection of new fabrics with magnified texture are available to further emphasize its soft shapes. Sengu Bold has a conscious soul that speaks the language of comfort: its soft cushions placed on the backrest are padded with recycled PET fibre developed thanks to the research carried out by Cassina LAB. 

The Cassina Perspective 
Cassina, founded in Meda in 1927 by Cesare and Umberto Cassina, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from hand craftsmanship to serial production.

The company has always had a pioneering attitude thanks to its commitment to research and innovation, combining technological skill with traditional craftsmanship and involving important architects and designers to envision new forms and transform them into projects. Today, Cassina’s vision is represented by ‘The Cassina Perspective’ which expresses the company’s values through an eclectic collection. The collection offers a holistic approach to the home, from the living and dining areas to the bedroom and outdoors, together with Cassina Pro, a professional catalogue of contemporary products and the company’s most loved design icons, all certified for projects in the hospitality sector and workplace. 

cassina.com

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