We hosted a conversation with Cassina CEO Luca Fuso and Art Director Patricia Urquiola. During the event we officially introduced ‘The Cassina Perspective’, the company’s unique vision of the home where innovative products and classic icons come together to create complete warm and welcoming settings that dialogue according to a unique design code based on excellence.
In case you missed it, we have the conversation with Patricia and Luca for you to view:
Be sure to stop by the Arkitektura San Francisco showroom to experience “The Cassina Perspective”— featuring the Sengu Bold sofa, Bio-mbo bed, Back-Wing armchair designed by Patricia Urquiola for Cassina together with and so many more inspired products.
You can view the full Cassina collection here.
The Cassina Perspective
Cassina, founded in Meda in 1927 by Cesare and Umberto Cassina, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production.
Today, Cassina’s vision is represented by ‘The Cassina Perspective’ which expresses the company’s values through an eclectic collection. The collection offers a holistic approach to the home, from the living and dining areas to the bedroom and outdoors, together with Cassina Pro, a professional catalogue of contemporary products and the company’s most loved design icons, all certified for projects in the hospitality sector and workplace.